Intello Labs is Gurugram based agritech start-up founded in 2016 by IIT Bombay alumni with sound technical expertise. It taps the power of AI ML and computer vision to solve one of the biggest problems our world faces – cutting down food loss. We do this by digitizing the quality assessment of fresh fruits and vegetables. Our technology transforms quality processes making them objective efficient and less wasteful.
From growers to packers from exporters to food services anyone can use our innovative scalable solutions to digitize food quality achieve fair pricing and reduce food wastage. Intello Labs gives the edge needed to make a food business thrive.
About Praman:
Praman is on a mission to create a global horticulture trade exchange. Powered by AI Praman offers objective quality assessment creating a fair transparent and formal trade exchange. The e-auctions and trading are based on real-time and traceable quality data on all horticultural products including fruits vegetables and spices. At a daily GTV of $2mn Praman is poised to scale and be the largest platform in the Agri-tech ecosystem.
Designation: Marketing Executive
Location: Delhi NCR
Job Responsibilities:
As a marketing executive you’ll need to:
Work on developing Praman as a Brand
Organizing and oversee offline and online advertising/communication
campaigns
Write copy for diverse marketing distribution (brochures social media website
material etc
Collaborate with in-house/external creative agencies to design marketing materials.
Write copy for diverse marketing distribution (Brochures social media website material
etc
Collaborate with in-house/external creative agencies to design marketing materials
Monitor progress of campaigns using various metrics and submit report of
performance
Collaborate with Marketing Managers in delivering agreed activities
Liaise with internal and external teams to ensure that tasks are completed and
programmes are delivered on time.
Communicate with target audience and build and develop customer relationships
Conducting market research and analysis to evaluate trends brand awareness and
competitive ventures.
Requirements:
Proven Experience as Marketing Executive or similar role
Familiarity with social media and web analytics and marketing software(e.g. CRM)
Excellent research and writing skills particularly as these apply to marketing
Excellent Communication and People skills
Strong organizational and time management abilities
Ability to multitask while working in a highly charged environment
Perks and Benefits:
Good performance incentives over and above the fixed salary
