The Digital Marketing Specialist is responsible for the digital marketing efforts of a product service or campaign. This includes content marketing social media paid advertising (such as Google Adwords) and email.
Responsibilities:
Develop and execute a content marketing strategy with goals and objectives
Create compelling and engaging content for the product’s channels to engage target customers
Monitor social media channels to identify trends and respond to relevant posts/comments in real time
Work with the Google Adwords team to create campaign objectives key performance indicators (KPIs) and ad copy
Develop email campaigns that drive engagement and conversion rates
Manage SEO efforts for the product’s website or blog
Track website analytics to identify areas for improvement
