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Job Responsibilities : YouTube & Influencer Marketing Expert

Salary : 200000 per YEAR

Company : CashKaro

Location : Remote IN

CashKaro and EarnKaro are two of India’s fastest-growing B2C products. Our mission is to re-invent how businesses acquire customers & sales. We are already a key marketing partner to Amazon Flipkart Ajio Myntra & 100s of top eCommerce companies. We are backed by marquee investors like Kalaari Ratan Tata and Korea Investment Partners (last raised $10mm). With a 200-250 INR crores revenue run rate we are on track to be India’s next unicorn.

Role Specifics – Day in the Life

1. Create & manage Content Strategy for CashKaro’s YouTube channel

    Position CashKaro’s YouTube content as the go-to channel for everything related to shopping online and saving. This should lead to bringing awareness towards CashKaro as a brand and position it as the go-to platform for online shopping
    Check information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords.
    Enhance organic visits to CashKaro’s website cater to app downloads

2. Implement Content Strategy with Marketing Thinking

Conceptualise oversee and manage the overall YouTube video requirements across the company basis marketing objectives. From initial pitch to post steer the thinking for the brand through YouTube as digital communication channel

3. Influencer & Celebrity Marketing

    Research and identify social media talent
    Outreach to recruit influencer partners
    Brainstorm new creative approaches to influencer campaigns
    Should have excellent interpersonal communication collaboration skills and negotiation skills
    Communicating with agencies and/or influencers/celebrities directly for the influencer mandates and maintain good relationships

4. Innovation

Help the brand evolve in its visual identity over the years keeping in mind the mission & vision of the company. Constantly bring new ideas to the table that will help achieve brand & performance objectives. Bring new ways and formats of videos that will put CashKaro on a pedestal of great content on YouTube amongst the Indian audience.
Must have skills

1. Have a deep understanding and the pulse of YouTube Content

    You love entertainment and consume ridiculous amounts of content
    Very high awareness of pop-culture both on and off digital and also remain aware of the broader zeitgeist
    Have a strong understanding of the entertainment & e-commerce industry content creator landscape and functioning of Digital Platforms E-commerce platforms and Social media
    Should be well adept with global & Indian trends formats and developments in branded content

2. Understand YouTube as a platform and its algorithm to optimize content

    Should have an understanding of marketing social and media analytics to shape & optimize content based on performance and learnings
    Advanced knowledge of the fundamentals of the search engine industry including but not limited to: crawlers relevance ranking criteria keyword research competitive analysis content management systems and performance scorecards search algorithms and current SEO trends
    Provide SEO analysis and recommendations by evaluating YouTube content from similar channels
    Create thumbnails titles descriptions to increase ranking & reach of CashKaro’s YouTube videos asis SEO analysis
    Manage / Perform keyword research to optimize existing content and discover new opportunities
    Manage / Perform competition analysis to enhance rankings and organic traffic

3. Be able to conceptualise develop & implement creative ideas

    Confident in developing and executing disruptive ideas for the brand
    Should be adept at creative writing/ copywriting / and content strategy
    Creativity attention to detail adaptability and marketing knowledge are required
    Ability to drive creative direction and vision for multiple projects simultaneously
    Understanding of all the stages of video content development – (Concept development production Influencer concept finalization shoot post-production)
    Ability to work collaboratively with different teams and departments to create something great and function independently if needed

4. Influencer & Celebrity Marketing for Brand Campaigns

    Working on growth campaigns with influencers and creators
    Ability to shortlist the right face for the brand keeping in mind the objective of particular campaigns
    Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects
    Be part of brainstorming sessions with campaign and strategy team maintaining creative thinking to develop innovative and actionable creative initiatives

Why Join Us :

1. Start-up Environment
– Work with a passionate and energetic team that is driven by hustle comradeship and togetherness
2. Compensation & Benefits – Best-in-class salaries to highly competitive ESOPs along with great learning work environment we offer you a place full of opportunities to customize your career trajectory
3. An Environment for Innovation – We create a culture for innovation by giving an employee the prowess to create make and innovate.
4. We’ve got you covered – From medical insurance well-defined policies to flexi WFH options scrumptious lunch to some amazing learning and development sessions- we’ve got your back!
5. Cool Perks – Come and get to join us for in-house events team outings dinner catchups and much more.

Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK’s value. and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender perception or identity national origin age marital status protected veteran status or disability status. and will not pay any third-party agency or company that does not have a signed agreement with and

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